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Cеть ресторанов «Тапчан» - PrimeWiFi-авторизация и аналитика

Cеть ресторанов «Тапчан»

Ситуация: Сеть ресторанов «Тапчан» стремилась улучшить обслуживание клиентов и собрать данные для маркетинговых целей. Важно было предоставить посетителям стабильный интернет и собрать обратную связь для анализа предпочтений клиентов.

Решение: PrimeWi-Fi внедрила систему Wi-Fi, которая позволила посетителям ресторанов «Тапчан» легко подключаться к сети. Была разработана индивидуальная страница входа для сбора контактных данных и предпочтений клиентов в обмен на доступ к Wi-Fi.

https://primewifi.ru/wp-content/uploads/2019/04/image1-1-3-e1554328402179-320x519.png

Результаты: Система позволила «Тапчану»:

  • Увеличить удовлетворённость клиентов благодаря удобному подключению к интернету.
  • Собрать ценные данные для создания целевых маркетинговых кампаний.
  • Анализировать предпочтения клиентов и соответственно адаптировать меню и сервис.

Дальнейшие шаги: На основе собранных данных «Тапчан» планирует разработать персонализированные предложения и улучшить меню, сделав акцент на блюда, пользующиеся наибольшим спросом.